Creative copywriting requires traditional skills and more,
.
For marketing purposes, it's essential to capture the attention of the reader,
whet their appetite, provide content of interest and then provoke an action.
That's the key to success.

For the web site, content is still king, whether you have a simple online brochure
or a more comprehensive and dynamic site.
People on the web tend to first skim pages, not read every detail. It is vital to catch
their attention and keep it. The copy should be informative, persuasive and compelling.

A copywriter writes documents (copy)
intended to sell, entice, influence, persuade
or educate consumers about a product or service.

As a professional writer with many years experience 
I have gained a firm understanding of
the rules that govern advertising writing 

I have had the honor to carry out many writing assignments on behalf
of the Jewish Agency in Israel.

Please press here to view an example of one my recent assignments.